McCarthy, E. J. (1996). Basic Marketing A Global Managerial Approach/E. Jerome McCarthy. Irwin.
Chicago Style (17th ed.) CitationMcCarthy, E. Jerome. Basic Marketing A Global Managerial Approach/E. Jerome McCarthy. Irwin, 1996.
MLA (8th ed.) CitationMcCarthy, E. Jerome. Basic Marketing A Global Managerial Approach/E. Jerome McCarthy. Irwin, 1996.
Warning: These citations may not always be 100% accurate.