Perreault, W. D. J. P. C. E. J. M. (2012). Essentials of Marketing. McGraw-Hill.
Chicago Style (17th ed.) CitationPerreault, William D Joseph P. Cannon E. Jerome MrCarthy. Essentials of Marketing. McGraw-Hill, 2012.
MLA (8th ed.) CitationPerreault, William D Joseph P. Cannon E. Jerome MrCarthy. Essentials of Marketing. McGraw-Hill, 2012.
Warning: These citations may not always be 100% accurate.