APA (7th ed.) Citation

BUELL, V. P. (1984). Marketing management: A strategic planning approach. McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

BUELL, Victor P. Marketing Management: A Strategic Planning Approach. McGraw-Hill Book Company, 1984.

MLA (8th ed.) Citation

BUELL, Victor P. Marketing Management: A Strategic Planning Approach. McGraw-Hill Book Company, 1984.

Warning: These citations may not always be 100% accurate.