KOTLER , P. (1994). Marketing Management ; Analysis, Planning, Implementation, and Control, 8th. Ed. Prentice Hall, Inc.
Chicago Style (17th ed.) CitationKOTLER , Philip. Marketing Management ; Analysis, Planning, Implementation, and Control, 8th. Ed. Prentice Hall, Inc, 1994.
MLA (8th ed.) CitationKOTLER , Philip. Marketing Management ; Analysis, Planning, Implementation, and Control, 8th. Ed. Prentice Hall, Inc, 1994.
Warning: These citations may not always be 100% accurate.