APA (7th ed.) Citation

CUNNINGHAM, W. H. (1981). Marketing, A Managerial Approach. South-Western Publishing Co.

Chicago Style (17th ed.) Citation

CUNNINGHAM, William H. Marketing, A Managerial Approach. South-Western Publishing Co, 1981.

MLA (8th ed.) Citation

CUNNINGHAM, William H. Marketing, A Managerial Approach. South-Western Publishing Co, 1981.

Warning: These citations may not always be 100% accurate.