APA (7th ed.) Citation

AAKER, D. A. (1990). Marketing Research, 4th Ed. John Wiley & Sons.

Chicago Style (17th ed.) Citation

AAKER, David A. Marketing Research, 4th Ed. John Wiley & Sons, 1990.

MLA (8th ed.) Citation

AAKER, David A. Marketing Research, 4th Ed. John Wiley & Sons, 1990.

Warning: These citations may not always be 100% accurate.