APA (7th ed.) Citation

(1992). The Direct Marketing Handbook, 2nd Ed. McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

The Direct Marketing Handbook, 2nd Ed. McGraw-Hill Book Company, 1992.

MLA (8th ed.) Citation

The Direct Marketing Handbook, 2nd Ed. McGraw-Hill Book Company, 1992.

Warning: These citations may not always be 100% accurate.