APA (7th ed.) Citation

ASSAEL, H. (1992). Consumer Behavior & Marketing Action, 4th ed. Pws-Kent Publishing Company.

Chicago Style (17th ed.) Citation

ASSAEL, Henry. Consumer Behavior & Marketing Action, 4th Ed. Pws-Kent Publishing Company, 1992.

MLA (8th ed.) Citation

ASSAEL, Henry. Consumer Behavior & Marketing Action, 4th Ed. Pws-Kent Publishing Company, 1992.

Warning: These citations may not always be 100% accurate.