CZEPIEL, J. A. (1992). Competitive Marketing Strategy. Prentice Hall.
Chicago Style (17th ed.) CitationCZEPIEL, John A. Competitive Marketing Strategy. Prentice Hall, 1992.
MLA (8th ed.) CitationCZEPIEL, John A. Competitive Marketing Strategy. Prentice Hall, 1992.
Warning: These citations may not always be 100% accurate.