APA (7th ed.) Citation

CZEPIEL, J. A. (1992). Competitive Marketing Strategy. Prentice Hall.

Chicago Style (17th ed.) Citation

CZEPIEL, John A. Competitive Marketing Strategy. Prentice Hall, 1992.

MLA (8th ed.) Citation

CZEPIEL, John A. Competitive Marketing Strategy. Prentice Hall, 1992.

Warning: These citations may not always be 100% accurate.