APA (7th ed.) Citation

KEEGAN, W. J. (2003). Global Marketing, 3rd Ed. Pearson Education, Inc.

Chicago Style (17th ed.) Citation

KEEGAN, Warren J. Global Marketing, 3rd Ed. Pearson Education, Inc, 2003.

MLA (8th ed.) Citation

KEEGAN, Warren J. Global Marketing, 3rd Ed. Pearson Education, Inc, 2003.

Warning: These citations may not always be 100% accurate.