APA (7th ed.) Citation

UPSHAW, L. B. (1995). Building Brand Identity; A Strategy for Success in a Hostile Marketplace. John Wiley & Sons.

Chicago Style (17th ed.) Citation

UPSHAW, Lynn B. Building Brand Identity; A Strategy for Success in a Hostile Marketplace. John Wiley & Sons, 1995.

MLA (8th ed.) Citation

UPSHAW, Lynn B. Building Brand Identity; A Strategy for Success in a Hostile Marketplace. John Wiley & Sons, 1995.

Warning: These citations may not always be 100% accurate.