MCCOLL, R. (1998). Service Marketing: A Managerial Perspective. The McGraw-Hill Companies, Inc.
Chicago Style (17th ed.) CitationMCCOLL, Rod. Service Marketing: A Managerial Perspective. The McGraw-Hill Companies, Inc, 1998.
MLA (8th ed.) CitationMCCOLL, Rod. Service Marketing: A Managerial Perspective. The McGraw-Hill Companies, Inc, 1998.
Warning: These citations may not always be 100% accurate.