Service Management and Marketing : Managing the Moments of Truth in Service Competition

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Bibliographic Details
Main Author: GRONROOS, Christian
Format: TEXT
Published: Lexington Books 1990
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id uiilib-310BKE001534
record_format oai_dc
spelling uiilib-310BKE0015342016-08-08 00:00:00Direktorat Perpustakaan Universitas Islam IndonesiaService Management and Marketing : Managing the Moments of Truth in Service CompetitionGRONROOS, Christian Lexington Books1990TEXT658.8 / Chr / l
institution Universitas Islam Indonesia
collection Perpustakaan Universitas Islam Indonesia
description
format TEXT
author GRONROOS, Christian
spellingShingle GRONROOS, Christian
Service Management and Marketing : Managing the Moments of Truth in Service Competition
author_facet GRONROOS, Christian
author_sort GRONROOS, Christian
title Service Management and Marketing : Managing the Moments of Truth in Service Competition
title_short Service Management and Marketing : Managing the Moments of Truth in Service Competition
title_full Service Management and Marketing : Managing the Moments of Truth in Service Competition
title_fullStr Service Management and Marketing : Managing the Moments of Truth in Service Competition
title_full_unstemmed Service Management and Marketing : Managing the Moments of Truth in Service Competition
title_sort service management and marketing : managing the moments of truth in service competition
publisher Lexington Books
publishDate 1990
callnumber-raw 658.8 / Chr / l
callnumber-search 658.8 / Chr / l
_version_ 1747202804057899008