KAPFERER, J. (1994). Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. The Free Press.
Citace podle Chicago (17th ed.)KAPFERER, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. The Free Press, 1994.
Citace podle MLA (8th ed.)KAPFERER, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. The Free Press, 1994.
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