KAPFERER, J. (1994). Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. The Free Press.
Chicago-Zitierstil (17. Ausg.)KAPFERER, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. The Free Press, 1994.
MLA-Zitierstil (8. Ausg.)KAPFERER, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. The Free Press, 1994.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.