KAPFERER, J. (1994). Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. The Free Press.
Chicago-referens (17:e uppl.)KAPFERER, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. The Free Press, 1994.
MLA-referens (8:e uppl.)KAPFERER, Jean-Noel. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. The Free Press, 1994.
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