APA (7th ed.) Citation

ENGEL, J. F. (1994). Promotional Strategy: Managing the Marketing Communications Process, Eighth Edition. Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

ENGEL, James F. Promotional Strategy: Managing the Marketing Communications Process, Eighth Edition. Irwin/McGraw-Hill, 1994.

MLA (8th ed.) Citation

ENGEL, James F. Promotional Strategy: Managing the Marketing Communications Process, Eighth Edition. Irwin/McGraw-Hill, 1994.

Warning: These citations may not always be 100% accurate.