APA (7th ed.) Citation

BELCH, G. E. (2001). Advertising and Promotion: An Integrated Marketing Communications Perspective, 5th Ed. The McGraw-Hill Companies, Inc.

Chicago Style (17th ed.) Citation

BELCH, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective, 5th Ed. The McGraw-Hill Companies, Inc, 2001.

MLA (8th ed.) Citation

BELCH, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective, 5th Ed. The McGraw-Hill Companies, Inc, 2001.