APA (7th ed.) Citation

GUILTINAN, J. P. (1996). Marketing Management; Strategies and Programs 6th. Ed. McGraw-Hill.

Chicago Style (17th ed.) Citation

GUILTINAN, Joseph P. Marketing Management; Strategies and Programs 6th. Ed. McGraw-Hill, 1996.

MLA (8th ed.) Citation

GUILTINAN, Joseph P. Marketing Management; Strategies and Programs 6th. Ed. McGraw-Hill, 1996.

Warning: These citations may not always be 100% accurate.