KOTLER , P. (1997). Marketing Management: Analysis, Planning, Implementation, And Control , 9th. Ed. Prentice Hall.
Chicago Style (17th ed.) CitationKOTLER , Philip. Marketing Management: Analysis, Planning, Implementation, And Control , 9th. Ed. Prentice Hall, 1997.
MLA (8th ed.) CitationKOTLER , Philip. Marketing Management: Analysis, Planning, Implementation, And Control , 9th. Ed. Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.