APA (7th ed.) Citation

BELCH, G. E. (1995). Advertising and Promotion: An Integrated Marketing Communications Perspective, 3rd Ed. Irwin.

Chicago Style (17th ed.) Citation

BELCH, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective, 3rd Ed. Irwin, 1995.

MLA (8th ed.) Citation

BELCH, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective, 3rd Ed. Irwin, 1995.

Warning: These citations may not always be 100% accurate.