APA (7th ed.) Citation

ZIKMUND, W. G. (2003). Exploring Marketing Research, 8th. Ed. Thomson/South-Western.

Chicago Style (17th ed.) Citation

ZIKMUND, William G. Exploring Marketing Research, 8th. Ed. Thomson/South-Western, 2003.

MLA (8th ed.) Citation

ZIKMUND, William G. Exploring Marketing Research, 8th. Ed. Thomson/South-Western, 2003.

Warning: These citations may not always be 100% accurate.