LOVELOCK, C. (2001). Servicess Marketing; People, Technology, Strategy, 4 th Ed. Prentice Hall.
Chicago Style (17th ed.) CitationLOVELOCK, Christopher. Servicess Marketing; People, Technology, Strategy, 4 Th Ed. Prentice Hall, 2001.
MLA (8th ed.) CitationLOVELOCK, Christopher. Servicess Marketing; People, Technology, Strategy, 4 Th Ed. Prentice Hall, 2001.
Warning: These citations may not always be 100% accurate.