APA (7th ed.) Citation

FERRELL, O. (1982). Fundamentals of Marketing. Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

FERRELL, O.C. Fundamentals of Marketing. Houghton Mifflin Company, 1982.

MLA (8th ed.) Citation

FERRELL, O.C. Fundamentals of Marketing. Houghton Mifflin Company, 1982.

Warning: These citations may not always be 100% accurate.