APA (7th ed.) Citation

MACCOLL, R. (1998). Services Marketing a Managerial Perspective. The McGraw-Hill Companies, Inc.

Chicago Style (17th ed.) Citation

MACCOLL, Rod. Services Marketing a Managerial Perspective. The McGraw-Hill Companies, Inc, 1998.

MLA (8th ed.) Citation

MACCOLL, Rod. Services Marketing a Managerial Perspective. The McGraw-Hill Companies, Inc, 1998.

Warning: These citations may not always be 100% accurate.