SHETH, J. N. (1988). Marketing Theory; Evolusion and Evaluation. John Wiley & Sons.
Chicago Style (17th ed.) CitationSHETH, Jogdish N. Marketing Theory; Evolusion and Evaluation. John Wiley & Sons, 1988.
MLA (8th ed.) CitationSHETH, Jogdish N. Marketing Theory; Evolusion and Evaluation. John Wiley & Sons, 1988.
Warning: These citations may not always be 100% accurate.