APA (7th ed.) Citation

LENSKOLD, J. D. (2003). Marketing ROI the Path to Compaign, Customer and Corporate profitability. Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

LENSKOLD, James D. Marketing ROI the Path to Compaign, Customer and Corporate Profitability. Irwin/McGraw-Hill, 2003.

MLA (8th ed.) Citation

LENSKOLD, James D. Marketing ROI the Path to Compaign, Customer and Corporate Profitability. Irwin/McGraw-Hill, 2003.

Warning: These citations may not always be 100% accurate.