LENSKOLD, J. D. (2003). Marketing ROI the Path to Compaign, Customer and Corporate profitability. Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationLENSKOLD, James D. Marketing ROI the Path to Compaign, Customer and Corporate Profitability. Irwin/McGraw-Hill, 2003.
MLA (8th ed.) CitationLENSKOLD, James D. Marketing ROI the Path to Compaign, Customer and Corporate Profitability. Irwin/McGraw-Hill, 2003.
Warning: These citations may not always be 100% accurate.