APA (7th ed.) Citation

REICHHELD, F. F. (2006). The Ultimate Question; Driving Good Profits and True Growth. Harvard Business School Press.

Chicago Style (17th ed.) Citation

REICHHELD, Frederick F. The Ultimate Question; Driving Good Profits and True Growth. Harvard Business School Press, 2006.

MLA (8th ed.) Citation

REICHHELD, Frederick F. The Ultimate Question; Driving Good Profits and True Growth. Harvard Business School Press, 2006.

Warning: These citations may not always be 100% accurate.