Hair, J. F., Bush, R. P., & Ortinau, D. J. (2003). Marketing research: Within a changing information environment. McGraw Hill.
Chicago Style (17th ed.) CitationHair, Joseph F., Robert P. Bush, and David J. Ortinau. Marketing Research: Within a Changing Information Environment. McGraw Hill, 2003.
MLA (8th ed.) CitationHair, Joseph F., et al. Marketing Research: Within a Changing Information Environment. McGraw Hill, 2003.
Warning: These citations may not always be 100% accurate.