Perreault-Jr, W. D., & McCarthy, E. J. (2005). Applications in basic marketing: Clipping from the popular business press ( 2004-2005). McGraw Hill.
Chicago Style (17th ed.) CitationPerreault-Jr, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clipping from the Popular Business Press ( 2004-2005). McGraw Hill, 2005.
MLA (8th ed.) CitationPerreault-Jr, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clipping from the Popular Business Press ( 2004-2005). McGraw Hill, 2005.
Warning: These citations may not always be 100% accurate.