APA (7th ed.) Citation

Bergeron, B. (2002). Essentials of CRM: A guide to customer relationship management. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Bergeron, Bryan. Essentials of CRM: A Guide to Customer Relationship Management. John Wiley & Sons, 2002.

MLA (8th ed.) Citation

Bergeron, Bryan. Essentials of CRM: A Guide to Customer Relationship Management. John Wiley & Sons, 2002.

Warning: These citations may not always be 100% accurate.