APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (1999). Basic Marketing: A global managerial approach. McGraw Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. McGraw Hill, 1999.

MLA (8th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. McGraw Hill, 1999.

Warning: These citations may not always be 100% accurate.