Advertising and promotion : an integrated marketing communications perspective

ws.c.1-2/why, c.3-4/WS.C.5

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Bibliographic Details
Main Authors: George E. Belch, Michael A. Belch
Format: Sirkulasi
Language:Inggris
Published: McGraw-Hill 2004
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Description
Summary:ws.c.1-2/why, c.3-4/WS.C.5
Physical Description:778;
ISBN:ISBN:0-07-253676-4