Perreault, W. D., & McCarthy, E. J. (2003). Essentials of Marketing: A global Managerial approach. McGraw Hill.
Chicago Style (17th ed.) CitationPerreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global Managerial Approach. McGraw Hill, 2003.
MLA (8th ed.) CitationPerreault, William D., and E. Jerome McCarthy. Essentials of Marketing: A Global Managerial Approach. McGraw Hill, 2003.
Warning: These citations may not always be 100% accurate.