APA (7th ed.) Citation

Kerin, R. A., Hartly, S. W., & Rudelius, W. (2004). Marketing the Core. McGraw Hill.

Chicago Style (17th ed.) Citation

Kerin, Roger A., Steven W. Hartly, and William Rudelius. Marketing the Core. McGraw Hill, 2004.

MLA (8th ed.) Citation

Kerin, Roger A., et al. Marketing the Core. McGraw Hill, 2004.