APA (7th ed.) Citation

Robert, M. (1995). Product innovation strategy pure and simple: How winning companies outpace their competitors. MC Graw Hill.

Chicago Style (17th ed.) Citation

Robert, Michel. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. MC Graw Hill, 1995.

MLA (8th ed.) Citation

Robert, Michel. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. MC Graw Hill, 1995.

Warning: These citations may not always be 100% accurate.