Perreault-Jr, W. D., & McCarthy, E. J. (2004). Applications in basic marketing: Clipping from the popular business press 2003-2004 edition. McGraw-Hill Irwin.
Chicago Style (17th ed.) CitationPerreault-Jr, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clipping from the Popular Business Press 2003-2004 Edition. McGraw-Hill Irwin, 2004.
MLA (8th ed.) CitationPerreault-Jr, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clipping from the Popular Business Press 2003-2004 Edition. McGraw-Hill Irwin, 2004.
Warning: These citations may not always be 100% accurate.