Perreault, W. D., & McCarthy, E. J. (2003). Learning aid for use with essentials of marketing: A global-managerial approach. McGraw-Hill Irwin.
Chicago Style (17th ed.) CitationPerreault, William D., and E. Jerome McCarthy. Learning Aid for Use with Essentials of Marketing: A Global-managerial Approach. McGraw-Hill Irwin, 2003.
MLA (8th ed.) CitationPerreault, William D., and E. Jerome McCarthy. Learning Aid for Use with Essentials of Marketing: A Global-managerial Approach. McGraw-Hill Irwin, 2003.
Warning: These citations may not always be 100% accurate.