APA (7th ed.) Citation

Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2004). Marketing: Principles and perspectives. McGraw Hill Irwin.

Chicago Style (17th ed.) Citation

Bearden, William O., Thomas N. Ingram, and Raymond W. LaForge. Marketing: Principles and Perspectives. McGraw Hill Irwin, 2004.

MLA (8th ed.) Citation

Bearden, William O., et al. Marketing: Principles and Perspectives. McGraw Hill Irwin, 2004.