APA (7th ed.) Citation

McDaniel, C., & Gates, R. (2004). Marketing research essentials. John Wiley & Son, Inc.

Chicago Style (17th ed.) Citation

McDaniel, Carl, and Roger Gates. Marketing Research Essentials. John Wiley & Son, Inc, 2004.

MLA (8th ed.) Citation

McDaniel, Carl, and Roger Gates. Marketing Research Essentials. John Wiley & Son, Inc, 2004.

Warning: These citations may not always be 100% accurate.