APA (7th ed.) Citation

Arens, W. F., & Schaefer, D. H. (2007). Essentials of contemporary advertising. McGraw Hill Irwin.

Chicago Style (17th ed.) Citation

Arens, William F., and David H. Schaefer. Essentials of Contemporary Advertising. McGraw Hill Irwin, 2007.

MLA (8th ed.) Citation

Arens, William F., and David H. Schaefer. Essentials of Contemporary Advertising. McGraw Hill Irwin, 2007.

Warning: These citations may not always be 100% accurate.