Arens, W. F. (2006). Contemporary Advertising. McGraw Hill Irwin.
Chicago Style (17th ed.) CitationArens, William F. Contemporary Advertising. McGraw Hill Irwin, 2006.
MLA (8th ed.) CitationArens, William F. Contemporary Advertising. McGraw Hill Irwin, 2006.
Warning: These citations may not always be 100% accurate.