APA (7th ed.) Citation

Arens, W. F. (2006). Contemporary Advertising. McGraw Hill Irwin.

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. McGraw Hill Irwin, 2006.

MLA (8th ed.) Citation

Arens, William F. Contemporary Advertising. McGraw Hill Irwin, 2006.

Warning: These citations may not always be 100% accurate.