APA (7th ed.) Citation

Gourville, J. T., Quelch, J. A., & Rangan, V. K. (2005). Problems and cases in health care marketing. McGraw Hill Irwin.

Chicago Style (17th ed.) Citation

Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. McGraw Hill Irwin, 2005.

MLA (8th ed.) Citation

Gourville, John T., et al. Problems and Cases in Health Care Marketing. McGraw Hill Irwin, 2005.