William D. Perreault, J., & McCharty, E. (2006). Essentials of Marketing: A Global Approach, 10 e. Mc Graw Hill.
Chicago Style (17th ed.) CitationWilliam D. Perreault, Jr., and E.Jerome McCharty. Essentials of Marketing: A Global Approach, 10 E. Mc Graw Hill, 2006.
MLA (8th ed.) CitationWilliam D. Perreault, Jr., and E.Jerome McCharty. Essentials of Marketing: A Global Approach, 10 E. Mc Graw Hill, 2006.
Warning: These citations may not always be 100% accurate.