APA (7th ed.) Citation

Arens, W. (2004). Contemporary Advertising: Ninth Edition. Mc .Grow-Hill.

Chicago Style (17th ed.) Citation

Arens, William. Contemporary Advertising: Ninth Edition. Mc .Grow-Hill, 2004.

MLA (8th ed.) Citation

Arens, William. Contemporary Advertising: Ninth Edition. Mc .Grow-Hill, 2004.

Warning: These citations may not always be 100% accurate.