Perreault, W. D., & McCarty, E. J. (2006). Essentials of Marketing: A Global-Managerial Approach. McGraw-Hill Irwin.
Chicago Style (17th ed.) CitationPerreault, William D., and E. Jerome McCarty. Essentials of Marketing: A Global-Managerial Approach. McGraw-Hill Irwin, 2006.
MLA (8th ed.) CitationPerreault, William D., and E. Jerome McCarty. Essentials of Marketing: A Global-Managerial Approach. McGraw-Hill Irwin, 2006.
Warning: These citations may not always be 100% accurate.