Davis, M. M., & Heineke, J. (2003). Managing service: Using technology to create value. McGraw Hill Companies.
Chicago Style (17th ed.) CitationDavis, Mark M., and Janelle Heineke. Managing Service: Using Technology to Create Value. McGraw Hill Companies, 2003.
MLA (8th ed.) CitationDavis, Mark M., and Janelle Heineke. Managing Service: Using Technology to Create Value. McGraw Hill Companies, 2003.
Warning: These citations may not always be 100% accurate.