APA (7th ed.) Citation

Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing. McGraw Hill.

Chicago Style (17th ed.) Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. McGraw Hill, 2009.

MLA (8th ed.) Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. McGraw Hill, 2009.

Warning: These citations may not always be 100% accurate.