APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (2005). Basic Marketing: A global-managerial approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jrome McCarthy. Basic Marketing: A Global-managerial Approach. McGraw-Hill, 2005.

MLA (8th ed.) Citation

Perreault, William D., and E. Jrome McCarthy. Basic Marketing: A Global-managerial Approach. McGraw-Hill, 2005.