Peter, J. P., & James H. Donnelly, J. (2007). Marketing management: Knowledge and skills. McGraw Hill.
Chicago Style (17th ed.) CitationPeter, J. Paul, and Jr James H. Donnelly. Marketing Management: Knowledge and Skills. McGraw Hill, 2007.
MLA (8th ed.) CitationPeter, J. Paul, and Jr James H. Donnelly. Marketing Management: Knowledge and Skills. McGraw Hill, 2007.
Warning: These citations may not always be 100% accurate.